The importance of enagagement and trustworthiness in Influencer Marketing
The engagement rate of influencers refers to the level of interaction an influencer typically receives on their content. This ca ...
What I Learnt at a Paddy McGurgan Masterclass
This week I attended a Paddy McGurgan Masterclass for Note Cosmetics in Tullygass House in Ballymena and it was a great night! Paddy McGu...
#SYGOL - My Career Goals
Semester 1 of final year is quicly coming to an end...and with that comes the thoughts of what will happen once I have graduated. ...
The War of the Influencers: Micro vs Macro
Recently while scrolling through LinkedIn, I came across a post about influencers and how we don't engage with them as much anymore d...
Are Christmas ads still as engaging?
As soon as the clock strikes 12am on the 1st of November, nothing is 'too early' when it comes to Christmas anymore. Infact, it a...
How To Avoid Assignment Stress
Final year stress is creeping up... with 5 assignments due before Christmas I have been finding ways to manage my workload without feelin...
One Month into Final Year
So I am officially one month into my final year at Ulster University now, and to be honest...I'm not as stressed as I should be yet,...
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